All about Spotlight Buttons
What is a Spotlight Button?
Your Spotlight Button is your focused call to action on your page. In the world of marketing (yes, we've taken principles from effective business marketing and made them yours for your personal marketing), it's really hard to keep the attention of...well anyone really -- especially online when everything else is just a click or a "close window" away. To eliminate distractions and analysis paralysis, your one Spotlight Button will make sure that your page visitors know exactly why they're looking at your page.
Your Spotlight Button serves the purpose of getting your page visitors to do the one thing you care about most at the time.
How do you choose a Spotlight Button?
To keep things super simple, we've pre-populated the most common and effective Spotlight Buttons to choose from.
If your goal is to get people to learn more about what you do and your about.me page was your quick, easy-to-read and understand interest builder, then you'd want to choose a Spotlight that allows you to add a link -- maybe the "visit my website" Spotlight.
Do you just want people to be able to contact you after viewing your page like a digital business card? You'll want one of the variations of the "get in touch" Spotlight.
If you're booking clients and want to simplify your scheduling, the best Spotlight for you is going to be one of the calendar Spotlights -- like the "book an appointment" Spotlight. This one connects with your Google Calendar to automate your calendar event creation.
Do you create content you'd like to share with an email list? Your best bet is the lead capture Spotlight Button -- a variation of the "sign up for my newsletter" Spotlight that actually builds a list of emails for you.
Ultimately, your Spotlight Button should reflect what your primary goal is at any given moment. Think about it this way -- what would make you look back in a year and think "Wow, yeah! Having my about.me page was so worth it 😍" It can change with your goals in just a few clicks, so let your page evolve as you do.
What should you link to in your Spotlight Button?
Are you a Writer? Show off your writing style and let people get lost in your musings with the "read my blog" Spotlight, linking to your Medium account, or your Wordpress blog.
Do you have listings for your Real Estate business? Use
If your goal as an Artist or Designer is to show off your robust portfolio, link to your
Small Business Owners, Consultants and Freelancers! A great way to reinforce credibility and land new clients is actually not a link. Most successful business begins with a conversation, and that can be done best with one of the contact Spotlight Buttons.