What is a Spotlight Button?

Your Spotlight Button is your focused call to action on your page. 

In the world of marketing (yes, we've taken principles from effective business marketing and made them yours for your personal marketing), it's really hard to keep the attention of...well anyone really -- especially online when everything else is just a click or a "close window" away. 

To eliminate distractions and analysis paralysis, your one Spotlight Button will make sure that your page visitors know exactly why they're looking at your page.

Your Spotlight Button serves the purpose of getting your page visitors to do the one thing you care about most at the time.